Jeffrey Paul On Beauty as Wellness For In Step Beauty

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The beauty industry and social media promote lots of ideas, about what is considered beautiful, most of them are complex and often unattainable. These unrealistic and exaggerated perspectives distort a person’s self-image, lowers self-esteem, and disconnects them from their core essence.

I created Beauty as Wellness as a tool to help us express all parts of who we are and counter the damaging effects of social media. It is a wholesome approach into the world of beauty because it promotes a healthy, balanced and constantly evolving version of you. It is not trendy or over exaggerated makeup application. It is not a blanket style of makeup that is void of individuality by completely wiping out what is considered a natural asset and repainting it back on. It is the highlighting and contouring of your physical attributes, while blending and smoothing your emotional attributes and emphasizing and redefining your spirit.

So, Beauty as Wellness is the unification, glorification, and celebration of our fragmented parts. When we approach beauty from a position, that is balanced mentally spiritually physically and emotionally, what we produce can affect others deeply as well as be aesthetically gratifying. This is Beauty as Wellness.

Jeffrey Paul

Aristotle may have had Jeffrey Paul in mind when he said, “Art completes what nature cannot bring to finish.” Jeffrey is an award-winning makeup artist and hairstylist. For 20 years and counting, he is Hollywood’s and Bollywood's go-to artist for celebrities, film festivals, red carpets, fashion, and movie PR. He is a resource for makeup artists, beauty columns fashion & beauty blogs as well as beauty magazines including ELLE, InStyle, Harper’s Bazaar, and beauty how-to books. Additionally, he is a chef, perfumer, writer, wellness advocate, beauty advisor, leader in Sufi and beauty meditations groups, and a practicing Dervish. Jeffrey believes that today's world has prompted everyone to have a deeper reverence for life and nature. His passion for truth, accompanied by an exploration into spirituality, has led him to create a new perspective in the beauty world. Through a blend of aesthetics and wellbeing, Jeffrey created a new paradigm called Beauty as Wellness, which includes the in-development Fragrance as Wellness. Jeffrey teaches people how to look deep into the world of beauty, which includes all types of fragrance, find tools to infuse and support a healthy life. This spiritual adventurer currently lives in Los Angeles. He spends time on the east coast to look after his parents. Follow him on Instagram – @theperfumeyogi, @fragranceaswellness, @jeffreypaulbeauty – and see him being a hair and makeup artist who seeks, and presents, the soulful expression of beauty.