Perfume Is Like Love: It Can Conquer Anything!
Valentine’s Day has taken over February to become a month of sensory reawakening. Marketing experts have overloaded us with images of winged cherubs waiting to pierce the hearts of lovers with bent arrows dipped in love potions. Giant red heart-shaped boxes brimming with chocolates reflect the heightened sensory pleasure achieved by attaining the affection of someone’s love. These gifts are thoughtful, pleasurable, and sensual. But dare I say, the greatest endorphin-raising, mood-enhancing, chemistry-stirring, confidence-building gift on Valentine’s Day… is perfume.
Perfumes reflect what is happening in life; like fashion, they change with time. They are a unique expression of skillfully blended fragrant molecules. Perfumes reach out to others announcing your presence, creating an aura of excitement, joy, or sexual arousal. They can also generate a fragrant fence of protection.
One sniff can transport you in time, kindle old memories, or register deep emotions. Perfumes have been known to transform adversaries into lovers, kindling the fires that begin vast empires.
This Valentine’s Day, let perfume be the one gift that can – like love – conquer anything.
When it comes to falling in love or setting the right mood for Valentine’s Day, “fragrance is the most important alluring accomplice to add to your arsenal,” said parfumier Roja Dove.
When perfumers create a fragrance, they craft a world of stimulating ideas. The subsequent inspiration leads them to choose the appropriate fragrant molecules (natural and synthetic) a bottle, a stopper, a name and supporting visual imagery.
One tool of the perfumer is essential oils. Flowers, plants, trees, spices, and resins can be made into an oil form. Scientific studies have proved that inhalation of these natural oils can positively affect the blood pressure and heart rate, increase blood circulation, release endorphins, and enhance mood and memory. Thus, the perfume, like being in love, can have profound effects. It could also enhance the well-being for the wearer, induce ecstasy, even conjure up romance, euphoria, and love.
These four popular Valentine’s Day fragrances have been the epitome of romance. They’ve been celebrated by their epic stories and sought after for their superior ingredients and complex scent profiles. These top sellers have been world renowned since the time they were created. They also live up to the high standards of international perfume critic Luca Turn.
Shalimar
This fragrance captures the alluring sensuality of a woman: soft, feminine, and mysterious. Jacques Guerlain created this perfume as a tribute to the epic love story between Emperor Shah Jahan and Mumtaz Mahal. The perfume is a sensuous floral, enhanced by warm amber, and bathed in vanilla. It is named after Mumtaz’s favorite place, The Gardens of Shalimar, where Shah Jahan met the most beautiful woman, who inspired him to build the Taj Mahal.
L’Heure Bleue
This fragrance spotlights the blissful longing of love: suspenseful, engaging, and provocative. Jacques Guerlain created this perfume as a tribute to the light and mood at twilight that was captured only by impressionist painters. The perfume is a seductive combination of romantic florals, warmed by amber, vanilla, and spice. It is named after the time of day when the earth is bathed in soft hues of blue and the sun has set, but the stars of the night have yet to emerge.
Chanel No. 5
This fragrance personifies the daring seductive sensual nature of a woman: confident, beautiful, and dignified. Coco Chanel created this perfume to celebrate the power of a woman’s sexuality. The perfume is a burst of rich florals bathed in a warm, amber, woody base. It is named after her lucky number: five.
Miss Dior
This fragrance is the moment when you fall head over heels in love: blissful, joyous, and euphoric. Christian Dior created this perfume to honor the strength, beauty, and joy of his sister Catherine. The perfume is fresh and lively with bright-smelling florals. It is sensual, while invigorating and crisp. The prefix “Miss” shares with us the youth and vigor of a young woman and Dior is the family name.
Perfume is like love, because they both create powerful effects in the body and mind. They can make us strong, confident, and powerful. They positively affect the blood pressure and heart rate, increase blood circulation, release endorphins, and enhance mood and memory. When you are feeling that strong and healthy, nothing can stop you. You can conquer anything.
Aristotle may have had Jeffrey Paul in mind when he said, “Art completes what nature cannot bring to finish.” Jeffrey is an award-winning makeup artist and hairstylist. For 20 years and counting, he is Hollywood’s and Bollywood's go-to artist for celebrities, film festivals, red carpets, fashion, and movie PR. He is a resource for makeup artists, beauty columns fashion & beauty blogs as well as beauty magazines including ELLE, InStyle, Harper’s Bazaar, and beauty how-to books. Additionally, he is a chef, perfumer, writer, wellness advocate, beauty advisor, leader in Sufi and beauty meditations groups, and a practicing Dervish. Jeffrey believes that today's world has prompted everyone to have a deeper reverence for life and nature. His passion for truth, accompanied by an exploration into spirituality, has led him to create a new perspective in the beauty world. Through a blend of aesthetics and wellbeing, Jeffrey created a new paradigm called Beauty as Wellness, which includes the in-development Fragrance as Wellness. Jeffrey teaches people how to look deep into the world of beauty, which includes all types of fragrance, find tools to infuse and support a healthy life. This spiritual adventurer currently lives in Los Angeles. He spends time on the east coast to look after his parents. Follow him on Instagram – @theperfumeyogi, @fragranceaswellness, @jeffreypaulbeauty – and see him being a hair and makeup artist who seeks, and presents, the soulful expression of beauty.